B2B ecommerce solutions: a B2B portal for wholesale built on Shoppsy

Shoppsy is an advanced ecommerce platform for B2B, built for companies that want to digitize wholesale, speed up order processing and make their sales reps' work easier. Our B2B portal lets your business customers place orders on their own 24/7, with personalized prices, discounts and credit limits, turning traditional wholesale ordering into a modern online store.

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Poslovni saradnici sa tabletom i laptopom analiziraju CMS koji omogućava brzu izradu B2B portala i upravljanje sadržajem.
MiaMaya klijent
Maxi klijent
Bonatti klijent
Aqua Casa klijent
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B2B sales

Does your B2B sales process still depend on phone calls, emails and manual entry?

When wholesale orders are received manually, sales reps spend hours checking prices and stock, while business customers wait for confirmation. This slows down your B2B business, causes invoicing errors and limits further sales growth. The Shoppsy B2B ecommerce solution digitizes the entire process on one B2B ecommerce site, from product selection to order fulfillment.

Traditional wholesale

Shoppsy automated B2B sales

Customers order by phone, email or through sales reps

Business customers order on their own 24/7 through a self-service portal

Prices, discounts and payment terms are checked manually in the ERP

Customer-specific price lists, discounts and limits are displayed automatically

Sales reps spend time on admin and retyping orders

Sales reps focus on field sales and winning new partners

Stock and availability information is not always up to date

Accurate stock levels per warehouse are shown in real time

Quotes, purchase orders and delivery notes are created slowly

Orders are sent to your business system instantly and processed faster

Order processing capacity is limited to working hours

Unlimited scalability and hundreds of orders received automatically every day

What does the Shoppsy B2B platform for wholesale include?

Our B2B ecommerce architecture brings every feature modern B2B business needs, fully adapted to your product range and contract terms.

Customer-specific price lists, discounts and contract terms

Automatic display of the specific prices, discount tiers and payment terms agreed with each customer.

Quick ordering by product code and CSV import

Let customers place large orders in a few clicks using catalog numbers, saved carts or file uploads.

Credit limits and deferred payment

Control outstanding balances and limit new purchases based on each customer's financial status.

Multiple user accounts and order approvals

The customer's purchasing team can build the cart, while an authorized manager approves the final order.

Inventory sync and multiple warehouses

Show available quantities in real time for specific warehouses or locations, with automated order processing in the background.

Document downloads and e-invoices

Customers can download invoices, delivery notes, certificates and technical specifications at any time.

Customized B2B ecommerce solutions modules

Development of additional modules based on the requirements of your industry and internal procedures.

Poslovni partneri u kancelariji zajedno rade na laptopu i pregledaju ponude koje omogućava B2B platforma za veleprodaju.

Do you have specific business requirements for your B2B webshop?

We build tailored solutions and adapt the B2B portal to your unique sales processes, warehouses and logistics.

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B2B ecommerce for distributors, wholesalers and manufacturers

B2B ecommerce for distributors, wholesalers and manufacturers

Shoppsy is built for companies that sell to other businesses at scale: distributors with thousands of products, wholesalers supplying retail chains and franchise partners, importers and manufacturers selling through dealer networks. As a B2B wholesale platform, it handles large catalogs, complex price structures and high order volumes.

Your customers don’t have to change how they work overnight. They can keep ordering through sales reps, while more and more orders move to the self-service B2B ordering portal over time.

Successful B2B ecommerce projects

The Shoppsy ecommerce platform powers B2B sales for leading distributors and manufacturers in the regional market.

Delhaize Serbia: B2B procurement

For Delhaize Serbia, we developed a Shoppsy ecommerce solution connected to internal logistics and business systems. Automated B2B sales and document processing enabled efficient supply and reliable high-volume operations.

Result: Faster order processing, fewer manual operations and stable sales.

Bonatti Wholesale

For Bonatti, we developed a B2B portal that lets franchisees and wholesale partners restock faster, with up-to-date prices and stock levels.

Result: Less manual work for sales reps, accurate stock information and reliable operation.

MiaMaya

For MiaMaya, we developed a custom ecommerce platform for selling a luxury fashion collection. The solution combines a premium user experience with the features needed for simple product management and online sales.

Result: Premium B2B and B2C product presentation, simpler management of the product range and a stable shopping experience on every device.

MTEL

For MTEL, we developed a complex web platform and self-care portal with more than 10 different service purchase flows. The solution is adapted to complex business rules and digitizes processes that would otherwise run through several sales and customer channels.

Result: Digitized sales processes, simpler onboarding and more efficient handling of complex customer requests.

How do we build your B2B portal and digitize wholesale?

Ilustracija čoveka stoji ispred interfejsa sa prikazom stanja zaliha i lager lista, demonstrirajući kako izrada B2B portala olakšava rad sa poslovnim kupcima.
1

We analyze your B2B sales processes and rules

We map how your wholesale business works today: price lists, discount tiers, warehouses and customer contracts.

2

We define the architecture and integrations

We decide how the B2B platform connects with your ERP, inventory, finance and courier services.

3

We develop your Shoppsy B2B portal

We adapt the design and features of the B2B webshop to the user experience your business partners need.

4

We test every sales scenario

We check contract prices, credit limits, matrix ordering and the transfer of orders to your business system.

5

We launch the system and provide support

We train your sales team, launch the portal and provide ongoing maintenance and further development of the Shoppsy platform.

Ready to take your B2B business to the next level?

A modern B2B ecommerce architecture helps your company grow faster and save significantly on operational work.

Request a project estimate
Admin interfejs sa razvojnom mapom puta i opcijama za modularnu integraciju sistema koju pruža prilagođen B2B portal za poslovanje.

A B2B portal that fully adapts to your partners

Unlike generic solutions, Shoppsy delivers a B2B ecommerce solution built specifically for complex catalogs and specific wholesale models. Your business customers get a fast, simple platform and a modern online store, backed by the power of an enterprise system.

Whether you need a standalone B2B webshop or an advanced B2B order management system integrated with your field sales reps, Shoppsy provides stability and security for processing high transaction volumes without slowing down.

Learn more about our solutions

What clients say about the automation our B2B portal brings

Why choose Shoppsy as your B2B ecommerce solution provider?

The Shoppsy B2B ecommerce platform, with built-in B2B order management software, is built for distributors, importers and manufacturers with large product ranges and wide customer networks.

Frequently asked questions about B2B ecommerce solutions

What is B2B ecommerce?

B2B ecommerce is the online sale of products or services between businesses, for example from a manufacturer or distributor to retailers, resellers or other companies. Unlike B2C, it usually involves customer-specific prices, larger orders, payment terms and approval processes.

What are B2B ecommerce solutions?

B2B ecommerce solutions, also called B2B commerce solutions or B2B ecommerce software solutions, are platforms and software that let companies sell to business customers online. They typically include a B2B portal, customer-specific pricing, quick ordering, credit limits, order management and integration with ERP and other business systems.

What is a B2B portal?

A B2B portal, also called a B2B ecommerce portal or B2B customer portal, is a secure online platform where business customers log in to view their assortment and contract prices, place orders, track deliveries and download documents. It replaces orders by phone and email with a self-service B2B online portal available 24/7.

What is a B2B wholesale platform?

A B2B wholesale platform is ecommerce software built for wholesalers and distributors. It supports large catalogs, bulk and repeat orders, tiered pricing, multiple warehouses and integration with ERP systems, so wholesale orders can be processed automatically. Unlike generic wholesale ecommerce platforms, Shoppsy is adapted to your exact pricing rules and processes.

What are the best B2B ecommerce platforms?

The best B2B ecommerce platform is the one that fits your price structure, catalog size, order volume and existing systems. When comparing B2B commerce platforms, look at flexibility in pricing and terms, ERP integration, quick ordering tools, scalability and the level of customization and support you get. Shoppsy is built to be adapted to your processes instead of forcing you into predefined features.

Why is a B2B portal for wholesale essential for modern B2B business?

A B2B portal for wholesale automates every step of the sales process. Instead of exchanging emails and phone calls, business customers browse the offer, check their contract prices and place orders themselves, which eliminates errors and speeds up fulfillment.

Does the B2B portal support different prices for different customers?

Yes. Our B2B webshop supports an unlimited number of individual price lists, discount tiers and special contract terms for each customer.

How do business customers access the B2B portal?

The B2B portal is usually a protected B2B ecommerce website that requires login. Each customer gets their own login details and, after signing in, sees only the assortment and prices intended for their company.

What if our customers don't want to use a portal?

Adoption usually grows gradually. Customers who are used to ordering by phone or email can keep doing so through your sales reps, who can enter orders in the portal on their behalf. As customers see the benefits, such as 24/7 ordering, quick reordering and instant access to prices and documents, more of them start ordering on their own.

Can sales reps use the B2B portal in the field?

Yes. The Shoppsy B2B platform lets sales reps create orders on behalf of customers directly in the field, using mobile phones or tablets.

Can the B2B webshop be integrated with our existing ERP system?

Yes. Shoppsy connects directly with your ERP to automatically sync products, prices, stock and orders. Learn more about our ERP integration.

What are the must-have integrations for B2B ecommerce platforms?

The most important integration is with your ERP system, for products, prices, stock, customers and orders. Other common integrations include CRM, warehouse management, courier services, payment and e-invoicing systems.

Does B2B ecommerce support deferred payment and order limits?

Yes. Shoppsy lets you set credit limits and check a customer's outstanding balance before approving a new order.

Can Shoppsy run B2C and B2B ecommerce on the same platform?

Yes. Shoppsy supports a hybrid model, where you can run a public online store for consumers and a protected B2B portal for business customers on the same platform.

How long does it take to build a B2B portal?

It depends on the size of your catalog, the complexity of your pricing rules and the number of integrations. After analyzing your processes, we give you a clear timeline for each phase, from analysis to launch.

How much does a B2B portal cost?

The cost depends on the features you need, your price structure, the number of integrations and the level of customization. We prepare a project estimate after the initial analysis, so you know exactly what is included.

Digitize your wholesale business with the Shoppsy B2B portal

Automate order processing, give your customers a great online experience and take the load off your sales team. Tell us more about your product range and how you work, and we will suggest the best model for your B2B business.

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